Marketing Surveys & Statistical Analysis (MSSA) is a leading market research company in South Africa. Market research is an organised effort to gather information about markets or customers. It is used as an important component of a business strategy. Who is your target market and who are you competing against? Are your customers satisfied with your services? Why do they buy your products? How are they attracted, converted and retained? These are some of the questions the research will answer undertaken by Marketing Surveys and Statistical Analysis.