IS YOUR FIRM THROWING AWAY GOOD MONEY?
Here are a few straight-forward questions about your marketing:
Are you sure that your marketing strategy is on target – or even in place?
Before you can mastermind brilliant concepts, methods, and techniques – which are tactics – you first have to be very clear about, and committed to, your strategy. You may even still have to create a master strategy. Even the greatest marketing tactics will under-perform (mostly by a wide margin) if not driven by a consistent, all-encompassing strategy, or by an inferior strategy.