Over a period of almost two decades, Ask Afrika has grown to be the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. Proud of our local relevance, we continuously benchmark ourselves against the global context. Ask Afrika fuses art and science in perfect unity, crafting solutions to enable credible conversations about challenges in today’s dynamic business environment.
Our national fieldwork force enables large-scale quantitative surveys for a number of our clients and TGI South Africa and the expansion of our African footprint gives us solid experience in over a dozen African countries.
Ask Afrika’s capabilities extend the full spectrum of both qualitative and quantitative techniques, including Computer Assisted Telephonic Interviewing (CATI), Computer Assisted Personal Interviewing (CAPI), Paper Assisted Personal Interviewing (PAPI), Online and Mobile Data Collection, In-depth interviews and Focus Groups to mention some. Our comprehensive team of statisticians and researchers involved in programming, analysis and advanced modeling ensures quality information in the palm of your hands. We boast an 80 seater state-of-the-art call centre, in Stellenbosch, Cape Town and a large contingent of experienced B2B and B2C interviewer teams known for quality interviewing.
We are also famous for our objective performance evaluations through national benchmarks on Service Excellence (Ask Afrika Orange Index®), Corporate Reputation and Trust (Ask Afrika Trust Barometer®) and Brand Performance (TGI Icon Brands™).